• Dune: The Duke of Caladan by Brian Herbert, Kevin J. Anderson

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    • Brian Herbert, Kevin J. Anderson
    • Page: 320
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    • Publisher: Tom Doherty Associates

     

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  • Advertising Creative: Strategy, Copy, and Design by Thomas (Tom) B. Altstiel, Jean M. Grow

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    • Advertising Creative: Strategy, Copy, and Design
    • Thomas (Tom) B. Altstiel, Jean M. Grow
    • Page: 488
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    • Publisher: SAGE Publications

     

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    Advertising Creative is the first “postdigital” creative strategy and copywriting textbook in which digital technology is woven throughout every chapter. The book gets right to the point of advertising by stressing key principles and practical information students and working professionals can use to communicate effectively in this postdigital age. Drawing on personal experience as award-winning experts in creative advertising, Tom Altstiel and Jean Grow offer real-world insights on cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising. In this Fourth Edition, Altstiel and Grow take a deeper dive into the exploration of digital technology and its implications for the industry, as they expose the pervasive changes experienced across the global advertising landscape. Their most important revelation of all is the identification of the three qualities that will define the future leaders of this industry: Be a risk taker. Understand technology. Live for ideas.

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  • Bank Management and Financial Services, 7th Edition by Peter S. Rose, Sylvia C. Hudgins

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    • Bank Management and Financial Services, 7th Edition
    • Peter S. Rose, Sylvia C. Hudgins
    • Page: 750
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    • ISBN: 9780071259385
    • Publisher: McGraw-Hill Education

     

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    Peter S. Rose is Professor Emeritus in Finance from Texas A&M University where he taught and conducted research for approximately 30 years and held the Blocker Chair of Business Administration until his recent retirement. Before his career at A&M he served as a financial economist with the Federal Reserve System. Sylvia C. Hudgins is a Professor of Finance at Old Dominion University in Norfolk, Virginia, where she teaches classes in banking, financial institutions, and corporate finance. She serves as the director of the Ph.D. Program in the College of Business and Public Administration. --This text refers to an out of print or unavailable edition of this title.



     

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  • CAJA DE MARIONETAS de RYUNOSUKE AKUTAGAWA

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    • CAJA DE MARIONETAS
    • RYUNOSUKE AKUTAGAWA
    • Número de páginas: 160
    • Idioma: CASTELLANO
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    • ISBN: 9788417419325
    • Editorial: SATORI
    • Año de edición: 2019

     

     

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  • GENTE DE MADERA de ROGER MANDERSCHEID

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    • GENTE DE MADERA
    • ROGER MANDERSCHEID
    • Número de páginas: 288
    • Idioma: CASTELLANO
    • Formatos: Pdf, ePub, MOBI, FB2
    • ISBN: 9788495142733
    • Editorial: IGITUR
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    Narra en primera persona el proceso de madurez del protagonista, Luc Freilinger, un jardinero y escultor aficionado, que se mide con su mejor amigo y arquetipo, el inimitable Karel Kasch, “el hombre con atributos” (parafraseando al personaje de Musil), que encarna todo lo que él no se atrevería a ser. La originalidad de la novela radica en que Kasch, superhombre, atleta y erudito, bardo y gran seductor, no aparece nunca en vivo, sino tan sólo en las esculturas repetitivas de Luc así como en sus recuerdos y monólogos interiores, y también en los relatos que sobre él tejen los demás personajes. De este modo, las diferentes piezas del rompecabezas de la historia de Kasch se completan al final de la novela en una trama no exenta de suspense

     

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